Serena DANG Ngoc Huong

Country Partner
DS Avocats


Serena DANG Ngoc Huong has the legal practical experience specializing in business laws, cross-border investments, M&A, and has extensive experience in restructuring and turnaround. She advises major cross-border transactions as well as corporate restructuring deals, both from finance structures and legal perspectives. She also advises international investors operating across a wide spectrum of industries notably the development and management of property, especially hotel and resort, real estate, trading, FMCG, traditional and digital media and television.

Awarded with Scientific Study Prize for the Vietnamese legal framework of E-Commerce in 2002, Serena was granted the scholarship of Master 2 of Lyon 3. Her extensive knowledge in E-Commerce enhances the efficacy of her problem solving and reasoning for the projects in the context of the Digital Economy era. Also, Serena works for the well-known corporations and funds in the role of Legal Director handling legal affairs, RD, marketing and sales matters; Vice President handling legal, finance, operation and corporate governance; and Board Member leading the M&A projects and seating in the steering committees to make the capital funding decisions. Amongst her most notable works, Huong was launching the Product Claim Forum Unilever Vietnam in 2013 and successfully restructured the TV channels in HCMC in 2014 and a big deal of property project restructuring and M&A in 2005.