Serena DANG Ngoc Huong

Head of Legal and Compliance (BOM Member)
Pernod Ricard Vietnam


Serena DANG Ngoc Huong, Attorney at Law, is Head of Legal and Compliance (BOM Member) of Pernod Ricard Vietnam and the Arbitrator at PIAC.

As an international lawyer, she has 17 years of legal experience (incl. 12ys PQE) specializing in business laws, cross-border investments, M&A, real estate, restructuring and turnaround, working on the international M&A projects with the matrix report from law firms and lawyers in Asia involved in the projects.

As an adviser, she assists (in legal matters and Project management) international investors operating across a wide spectrum of industries notably business establishment, development and management of property especially hotels and resorts, manufacturing (OEM, OED, OBM), trading (distribution), FMCG, traditional and digital media and television.

For the in-house role, she works for the well-known corporations and funds in the role of Head of Legal (Compliance), Vice President handling legal, finance, operation and corporate governance; BOM Member leading the companies.

As an off-counsel and a negotiator, she has advised, both from legal and finance aspects, and led successful M&As and partnerships of local investors and international brands in Vietnam. Carrying out the intensive studies on FTAs to which the Vietnamese Government is a member, she is the off-counsel cum policy consultant of the clients to deal with the Vietnamese customs authorities for customs valuation and origin rules.

As an international speaker, she has been invited by the international and local organisations, such as Chinese Organisations for One belt and One-road events, Euro Cham in Shanghai and Singapore, AOA Forum for the events of Cross-border investment and Offshore Funds, and other organisations in Vietnam for foreign investment, customs valuation, and FTAs.

As a writer for the reputable economic magazines and publish of the international organisations such as Saigon Times, Saigontimes online, Investment, EUC Vietnam.